Overview

Challenge

  • They wanted to keep their customers attentive, engaged and loyal through
  • personalized offers & promotions according to the users’ behavior, demography, past purchase experience etc.
  • They also wanted a platform where they can track their ROI on marketing campaigns.
  • They wanted to reach out to wide audience by exploring new channels for which
  • they needed mobility presence.

Solution

Our team proposed and then designed/developed Customer Engagement Platform which has the following components:

  • Admin Web Portal
  • Android Mobile Application 
  • iOS Mobile Application 

Features of Customer Engagement Platform:

  • Customer Segmentation
  • Campaign
  • Personalized Offers
  • Reports & Analytics
  • Proximity Marketing with GPS + Beacons