Aavas Financiers Ltd is one of the first Fintech Unicorn from India which is profitable in providing housing loans.


To maintain a competitive advantage in the fastmoving home loan market, the Aavas Financiers Ltd. began an initiative to automate and formalize its lead generation to loan origination processes which includes lead generation, assessment, review, approvals, and loan disbursal. The ask was to digitise the lead management to reduce the time and unifying the leads from different channels to complete the loan origination while increasing the integrity of credit decisions and loan documentation.


The Bellurbis team designed and implemented lead management solution to enhance and optimize leads collection process from collection to Loan origination. This implementation results in noted increase in overall ROI of the Customer: 

  • Lead generation to loan origination processing 
  • Multi-lingual Support for Indian vernacular language
  • Aadhar Integration for KYC
  • Integration with Legacy System and call centre
  • Reward and referral with campaign management
  • Business process quality monitoring
  • Analytical and exception reporting