McD
Case Studies | McD McD Their Challenge Our Solution Their Challenge They wanted to keep their customers attentive, engaged and loyal through personalized offers & promotions according to the users’ behavior, demography, past purchase experience etc. They also wanted a platform where they can track their ROI on marketing campaigns. They wanted to reach out to a wide audience by exploring new channels for which they needed mobility presence. Our Solution Our team proposed and then designed/developed Customer Engagement Platform which has the following components: Admin Web Portal Android Mobile Application iOS Mobile Application Following components were delivered Customer Segmentation Campaign Personalized Offers Reports & Analytics Proximity Marketing with GPS + Beacons







